Evidence suggests that humans and dogs have chosen each other's company for at least 30.000 years. However, more recent cultural influences have muddied the waters on how humans can best connect with, and care for our canine kin.

Of course, raising a baby of a different species does not come naturally. So we can't leave things to chance... or somehow hope puppy will just "grow out of it".

Effective puppy parenting requires in-depth knowledge about this species: their normal behaviours, developmental stages and age-appropriate care needs. And especially, how they make sense of the world, learn and communicate.

Thankfully, modern science and fellow progressive dog professionals are leading us back to "The Dog's Truth".

Learn how you can give your puppy the best life possible, with tried and tested, evidence-based methods and compassionate, parental guidance.